Irvine Company Apartment Communities offers a portfolio of nearly 160 resort-style apartment communities in coastal California’s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley.With a goal to modernize their leasing tour process and an investment in ICAC technology infrastructure, Think Versatile designed, programed and managed over a 100 branded apps that featured community amenities, videos, and neighborhood imagery. The customized apps provide leasing consultants and prospects all the relevant information about a property and details about the accommodations.

As a contributor to ICAC’s revolutionized leasing process, the rollout of the Leasing Tour Apps along with the sales team iPad tablets was completed within an aggressive 12-month schedule portfolio-wide. This included training and customer support. These branded, customized and interactive sales apps streamlined the sales process, increased community occupancy and helped drive company initiatives to offer a complete digital experience for their customers.

In addition to Think Versatile’s digital activities, we also provide the Irvine Company with strategic market research, competitive analysis for their online marketing sales, social and advertising experience, as well as, strategic planning for the marketing team and C level executives.

How we helped in Irvine Company success:

• Leasing Tour iPad Apps
• Competitive Analysis
• Focus Groups
• Strategic Planning
• Marketing Strategy
• Multicultural Marketing
• Market Research