You have to love it when you achieve both marketing and operational success through one initiative, which is exactly what we helped deliver for the Irvine Company Apartment Communities.
Streamlining the leasing process in multifamily communities benefits both the company and prospective tenants. Through research and focus groups, Think Versatile designed, piloted and then successfully developed over 100 customized leasing apps for for the Orange County Company.
The apps are tailored for the individual community properties and provide all information needed to help connect with the customer and help them choose the home that’s right for them. On the business side, the apps provide a customized sales process, increasing prospect satisfaction and leasing close rates.
The iOS tablet apps take full advantage of the technology, creating a rich interactive and engaging experience enabling leasing agents to showcase the most important features to a prospective tenant. The app pulls live data and lists available units, by floor plans and amenities as well as resident events, community photos, videos and the surrounding neighborhood.
While on tour, if the prospect has a question – no problem, the answers are at the leasing consultant’s finger tips. No need to go back to the office to look-up information saving time and ultimately money.