Our Work

Equipment Depot
Equipment Depot is America’s #1 independent material handling and rental business. The brand challenge was to move Equipment Depot from being considered as just another material handling company to being recognized as an industry leader and partner to their customers. And although the company was made up of passionate, dedicated and hardworking people, it continued with the same approaches, the same processes and unfortunately – the same perceptions.

Focused on strengthening their brand identity and positioning that reflects their size and services, Think Versatile conducted a brand workshop to distill Equipment Depot’s unique selling proposition. The outcome not only developed the brand roadmap, Think Versatile contributed to Equipment Depot’s business model by aiding in the development of a service promise entitled the “Performance. Guaranteed.™ Promise. This pledge, to be the best service company in the industry, was the catalyst to differentiating their brand in the market place.

Think Versatile supported this strategic direction by creating marketing and sales materials, as well as, training videos designed to educate all regional service locations on how to utilize the materials. As a result, within the first two weeks, Equipment Depot’s Louisville location was awarded a $1.2 million contract.

Based on this early success, and the company-wide adoption, this thinking is inspiring a creative approach to enhance lead generation through content and account-based marketing efforts.

And if imitation is the sincerest form of flattery, then the number of Equipment Depot’s competitors attempting to rework their offering to be oddly similar to our client’s approach, is a solid sign of Equipment Depot now being recognized as an industry leader.

How we helped in Equipment Depot’s success:

  • Branding Workshop / Facilitation
  • Market Research
  • Strategic Planning
  • Marketing Strategy & Positioning
  • High-Level Branding Development
  • Website Development
  • Advertising & Campaign Development
  • Marketing & Sales Collateral
  • Broadcast TV
  • Brand & Training Videos
  • Social/Digital Advertising
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